IGKBeauty

$33.2M increased worth since start

A long-term ecommerce partnership that grew alongside the brand — from launch to category-leading independent haircare.

Solutions: Ecommerce, Platforms
Industry: Beauty
Engagement: Multi-year partnership

Result$33.2MIncreased worth since start

Growth in brand valuation across the multi-year window of our engagement.

Overview

About the work

IGK has been one of the most-watched independent haircare brands of the last decade. We've worked with them across that arc — from early storefront work to ongoing platform engineering — and the work we shipped together is part of the foundation behind a $33.2M increase in valuation since we began.

The challenge

What stood in the way

Fast-growing beauty brands hit a familiar set of walls: storefronts that can't carry the traffic from a viral moment, catalogs that outgrow their templates, and integrations that start as duct tape and stay that way. IGK needed an engineering partner who could keep the store ahead of the brand's growth instead of chasing it.

The approach

How we tackled it

Treated the ecommerce stack as a long-term product, not a one-off project — investing in the platform between launches, not only during them.
Migrated and modernized the storefront in stages, with no revenue downtime.
Built integrations with the brand's retail, marketing, and operations partners so the store stays in sync as the business expands.
Held the front end to high standards on speed and SEO so growth compounds instead of capping out.

What we shipped

Deliverables

A modern, performance-tuned ecommerce storefront
Replatforming and migration work with no revenue interruption
Integrations across retail, marketing, and operations
An ongoing engineering partnership covering shipped features, audits, and platform health

Capabilities applied