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CRM

Custom CRM & client operations tools

Custom CRMs for teams whose process doesn't fit Salesforce, HubSpot, or Pipedrive — purpose-built around your pipeline, accounts, and operations.

The problem

Generic CRMs force your team to adapt to their data model and pipeline stages. Custom fields pile up, automations break, the integrations are brittle, and the team starts keeping the real work in spreadsheets next to the CRM.

The approach

We build custom CRMs around your actual sales and client operations workflows — your pipeline shape, your data model, your automations — with proper integration into billing, support, and operations.

What we deliver

Custom pipeline and stage model
Account hierarchies and relationship graphs
Activity tracking and notes
Quotation, proposal, and approval flows
Customer health and segmentation
Integration with billing, support, marketing
Reports and dashboards

Who this is for

  • Sales and account-management teams with bespoke processes
  • Agencies and professional services firms
  • B2B companies with complex deal cycles
  • Companies migrating off over-customised Salesforce orgs

Example engagements

  1. Agency CRM with project-bidding and capacity planning
  2. Wholesale CRM with account-tiered pricing and quotes
  3. Healthcare CRM with privacy controls and audit logs
  4. Enterprise sales CRM with custom approval routing

How we deliver custom CRM systems

Discovery, blueprint, build, migration, and rollout for purpose-built CRMs.

01

Pipeline & data discovery

Document the real sales / client process and current CRM pain points.

2 weeks
02

Data model + integration plan

Design the data model, integration points, and migration plan.

1 weeks
03

Build & migrate

Implement, integrate, and migrate data with validation.

6 weeks
04

Launch & train

Cutover, training, and iteration on real usage.

1 weeks

Timeline & budget

Typical timeline

8–14 weeks

Custom CRMs ship in 8–14 weeks depending on pipeline complexity and integrations.

Typical budget

$20k–$120k

Typical budget is $20,000 to $120,000 depending on pipeline depth, automations, and integrations.

Frequently asked questions

Why not just customise Salesforce / HubSpot?

If the customisation fits, that's the right answer. We build custom when the data model, security, or workflows are too different — or when seat-based licensing is killing margin.

Can you migrate from our current CRM?

Yes — we extract contacts, accounts, history, and pipeline state with a full audit trail and validate before cutover.

Will it integrate with our marketing-automation tool?

Yes — HubSpot, Customer.io, Marketo, and Mailchimp are common integrations.

Can sales add fields and stages themselves?

Yes — we design the data model to be configurable so admins can add fields, stages, and rules without redeploying.

Let's talk

Ready to start a project?

Tell us what you're trying to build and the outcome you need. We'll suggest a scope, timeline, and milestone-priced plan.

We will respond within 1 business day.

We will respond within 1 business day.