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IciclesE-commerce

A campaign-driven e-commerce experience for Icicles eyewear

Bold campaign creative and a fast direct-to-consumer storefront for a performance eyewear brand.

Discipline
E-commerce
Industry
Consumer Products
Icicles eyewear campaign hero

About the project

What we built

Icicles makes performance eyewear with attitude, and its online store needed to carry that energy without slowing down the path to purchase. We built a campaign-driven e-commerce experience where hero moments — like the campaign creative featured here — flow directly into shoppable product pages.

Under the visuals is disciplined commerce engineering: quick page loads, clean product data, and a checkout flow tuned to keep momentum from first impression to order confirmation.

The full story of this engagement — including the measurable sales outcome — is covered in the Icicles Eyewear case study linked below.

Capabilities applied

Services

  • E-commerce development
  • Campaign landing pages
  • Frontend engineering
  • Conversion optimization

Go deeper

Read the full case study

300% increase in online sales

Bringing a wholesale-first eyewear brand online with a direct-to-consumer storefront built for browsing as much as buying.

Icicles Eyewear case study →
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