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SMB & mid-market

Ops-heavy SMB & mid-market teams

You run a real operation — orders, inventory, fulfilment, service — and the tools haven't kept up with the volume. We build software sized for the way your business actually runs.

The problem

Enterprise software is overkill, expensive, and forces you into a vendor template. Small-business SaaS hits a ceiling at your volume and gets fragmented across departments. The team ends up running on spreadsheets, a shared inbox, and tribal knowledge.

The approach

We build a unified operational platform sized for SMB and mid-market reality — practical to deploy, fast to evolve, and connected to the accounting, CRM, and ERP systems you already use.

What we deliver

Unified data model across operations
Role-based access for ops, finance, support, leadership
Workflow engine with status routing
Real-time dashboards and KPIs
Integrations with QuickBooks, Salesforce, NetSuite
Reports and exports for finance and execs
Documentation, training, and ongoing support

Who this is for

  • SMBs past the spreadsheet phase
  • Mid-market companies stuck between SMB and enterprise tools
  • Logistics, distribution, manufacturing, and services
  • Companies consolidating 3+ SaaS tools

Example engagements

  1. Order-to-cash platform replacing 4 spreadsheets
  2. Field service dispatch with real-time mobile updates
  3. Internal billing portal replacing a manual workflow
  4. Production tracking with role-based hand-offs

How we engage SMB & mid-market operations teams

From discovery to launch for operations-heavy SMB and mid-market companies.

01

Operations audit

Map current workflows, tools, and pain points across teams.

2 weeks
02

System blueprint

Design the unified platform and integration strategy.

1 weeks
03

Build & integrate

Milestone-based delivery with weekly demos and incremental rollout.

8 weeks
04

Launch & stabilise

Rollout, training, and ongoing iteration.

1 weeks

Timeline & budget

Typical timeline

8–16 weeks

Most SMB / mid-market engagements ship in 8–16 weeks; phased rollouts run longer.

Typical budget

$20k–$150k

Typical budget is $20,000 to $150,000 depending on workflow count, integrations, and team size.

Frequently asked questions

Are we big enough for custom software?

If you have multiple teams running multi-step processes and your tooling is fragmented, you're big enough. The cost of doing nothing is usually higher than people realise.

How does this compare to enterprise software?

Enterprise tools force you into a vendor template and cost a lot to deploy. Custom software fits your actual workflow at SMB/mid-market scale, without enterprise overhead.

Can we integrate with QuickBooks / Salesforce / NetSuite?

Yes — accounting, CRM, and ERP integrations are standard parts of the engagement.

Will the team adopt it?

Adoption is built into the engagement. We design interfaces around the real job, train the team, and iterate post-launch.

Let's talk

Ready to start a project?

Tell us what you're trying to build and the outcome you need. We'll suggest a scope, timeline, and milestone-priced plan.

We will respond within 1 business day.

We will respond within 1 business day.