A mobile-first DTC storefront for Elaluz
Direct-to-consumer commerce for Elaluz, a Luxury Brand Partners beauty brand — built mobile-first, where its audience actually shops.
About the project
What we built
Luxury Brand Partners builds and scales premium beauty brands, and Elaluz needed a storefront that matched the brand's editorial polish while converting on the small screen. The overwhelming majority of beauty traffic is mobile, so the experience was designed and built phone-first rather than scaled down from desktop.
We focused on the details that make DTC commerce work: fast product pages with rich imagery, a frictionless path from discovery to checkout, and merchandising components the brand team can rearrange without engineering support.
The result is a storefront that feels like the brand — luxurious, warm, and editorial — without sacrificing the load times and checkout ergonomics that drive conversion.
Capabilities applied
Services
- E-commerce development
- Mobile-first UI engineering
- Design system implementation
- Conversion optimization
- Performance optimization
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